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Beautiful.

My add/comment - I think a separate effect is piling on Big Tech is stylish, belief-as-attire; different spheres are gravitationally pulled to certain ideas whereby group members readily see certain things as obviously true/correct (witness legacy media/bluechecks on Twitter, who see Elon Musk as a target of derision/mockery, who just can't quite process Time naming him PoY). Basic idea, I'm sure you've written about it too, just adding my 2c.

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