This transition you are describing - to targeting and optimization happening on devices, using tons of locally stored data, which never leave the devices - reminds me of the thesis in "The Origin of Modern Consciousness and the Breakdown of the Bicameral mind."
This transition you are describing - to targeting and optimization happening on devices, using tons of locally stored data, which never leave the devices - reminds me of the thesis in "The Origin of Modern Consciousness and the Breakdown of the Bicameral mind."
(Pause, for "bong rip" sound effect)
The "bicameral mind" hypothesis was that people used to hear voices of 'the gods', and just took these literally, until sometime around the bronze age collapse, people realized these voices came from inside their heads. The argument sounds like cities and large scale human structures were initially "computed in the cloud" - as a result of these stories that bounced around, with cloud servers replaced by the cultural superorganism.
Moving all this optimization / computation data onto the devices (but still under cloud control!) starts to make the mobile devices themselves look ever more like people. The device looks even more like an extension of our own brains, this time with _somenone elses'_ values system encoded in it.
I would think one implication of all of this is a push to own more and more hardware.
This transition you are describing - to targeting and optimization happening on devices, using tons of locally stored data, which never leave the devices - reminds me of the thesis in "The Origin of Modern Consciousness and the Breakdown of the Bicameral mind."
(Pause, for "bong rip" sound effect)
The "bicameral mind" hypothesis was that people used to hear voices of 'the gods', and just took these literally, until sometime around the bronze age collapse, people realized these voices came from inside their heads. The argument sounds like cities and large scale human structures were initially "computed in the cloud" - as a result of these stories that bounced around, with cloud servers replaced by the cultural superorganism.
Moving all this optimization / computation data onto the devices (but still under cloud control!) starts to make the mobile devices themselves look ever more like people. The device looks even more like an extension of our own brains, this time with _somenone elses'_ values system encoded in it.
I would think one implication of all of this is a push to own more and more hardware.