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Things you've done well

- Ride your jeep across the country to raise awareness of crypto

- Make the attention economy as metaphorically simple as the fishing industry (fish -> fishermen -> fish broker -> distributor -> distributor -> grocery store -> your plate )

Things I wanna see more of:

- A deeper dissection of the token mechanics for attention versus creators if not confidential. Creators do shout outs for brands at a snails pace to ad auctions.

- How could this reduce digital marketing overhead for small businesses? Ad auctions aside, web3 is an interface for deals with creators. If attribution works, shouldn't they get the same return from less cost? Will this help your local Forbes 500 milk company that uses a pure javascript website from 2010?

- How to make open, efficient, advertising, not privacy invasive.. Hmm maybe creator is the keyword. Cookies are a tax on lurkers for the privilege of the web. Creators get paid since anything fully visible to the internet is fair game and they forfeit privacy in exchange for remuneration. Hmm cached keyword detection models, cached image detection, caching all the principles of influence.

/rantend

If what your writing raises this many questions, it's a sign it's really good not criticism.

edit: so it sounds like your company is on helping web3 companies with ad management. raises different questions.

Amazon, Google, Apple, Meta... it's always about the friggin advertising.

Great article!

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