Good analysis.
I think the main problem is not how we store the user data though. This is relatively easy to solve , either centralized or decentralized.
What is difficult how to opt back in the users to the attribution system. We have gone from everyone in it to near zero on iOS in short time period. Real question is if its going to be …
I think the main problem is not how we store the user data though. This is relatively easy to solve , either centralized or decentralized.
What is difficult how to opt back in the users to the attribution system. We have gone from everyone in it to near zero on iOS in short time period. Real question is if its going to be sufficient to incentivize the users to get them back in , or the friction introduced by the platform gatekeepers will not make this approach viable?
Good analysis.
I think the main problem is not how we store the user data though. This is relatively easy to solve , either centralized or decentralized.
What is difficult how to opt back in the users to the attribution system. We have gone from everyone in it to near zero on iOS in short time period. Real question is if its going to be sufficient to incentivize the users to get them back in , or the friction introduced by the platform gatekeepers will not make this approach viable?